Posts

AOL, Nielsen to test Online Ratings Approach

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Billboard Hot 100 lists to count on-demand streaming

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A Look at Kids' TV & Set-Top Box use.

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Social TV - Successes?

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Ad Age - Who's Measuring Online Use

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Thoughts on "Social TV"

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Facebook sued by marketing firms over billing

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Is TV Still Dominant Ad Platform?

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Social TV Ratings proposed

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Digital Audience Measurement Principles Proposed

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"TV Everywhere" and Advertising

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Audience Measurement: For Users or Advertisers?

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How to measure a "hit"

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Big Papers Circulation Falls, despite 'Fix'

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TV Ad Effectiveness: Old demos don't work

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Newspapers still attracting some audiences

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What to Count?

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