GMR Media's created an interesting infographic on Sports and Social Media.
Clearly, sports fans are embracing social media as an outlet for sharing their thoughts and loyalties. Further, unlike virtually any other medium, social media allows teams and players to reach out directly to fans. It's such a natural fit that Twitter has even set up an official profile, @TwitterSports, to provide users with the latest in sports news and gossip.
As for the infographic, here's some of the highlights:
As for the infographic, here's some of the highlights:
- People are 10 times more likely to use social media for breaking sports news than sports radio
- 81% of sports fans prefer the Internet as their source for sports news
- Sports fans will use social media for sports info at work (86%), at parties (74%), at meals (69%), and in the bathroom (58%). Not even church services are sacrosanct (9%).
- Sports fans go social at games (63%), while watching (83%) or listening (30%) to a game, and during pre- and post-game coverage (61%)
- There's not a lot of strong opinions yet about getting promotional or advertising messages from athletes among your sports feed. (9% Love it, 8% Hate it)