The last couple of months have seen analyst projections of the U.S. advertising sector downgraded somewhat, as a result of the continuing weakness of the American economy. Market analysts at Veronis Suhler Stevenson have been following the overall communication industry, and have followed suit - downgrading their expected industry growth rate from 6.1% through 2014 to 4.1% in 2012 rising to 5.5% over the next several years. Still, this is a better overall performance than the advertising sector alone (anticipated growth rate of 2.5%), and traditional consumer advertising market (projected growth of 1.9% by 2015). They attribute the better performance of the industry as a whole to improved markets from "fee-based" entertainment - movies (home entertainment sector), subscription TV (expected growth rate of 7.6%), and targeted media.
As for other traditional media segments, Veronis predicts broadcast will remain flat (slight decline this year, then slow rebound with help of new revenue streams); newspapers will continue to drop (down 2.7% through 2015); and broadcast and satellite radio growing at 4%.
Source - U.S. Media Biz To Rise To $1.1 Trillion in '11, Media Daily News
As for other traditional media segments, Veronis predicts broadcast will remain flat (slight decline this year, then slow rebound with help of new revenue streams); newspapers will continue to drop (down 2.7% through 2015); and broadcast and satellite radio growing at 4%.
Source - U.S. Media Biz To Rise To $1.1 Trillion in '11, Media Daily News