A report from Kantar Media showed the overall US advertising economy grew by 6.5% in 2010, lead by large increases in spot TV and radio (largely a result of 2010 election spending). Overall, TV gained 10.3%, Internet display advertising 9.9%, Outdoor (billboards, etc.) 9.6%, radio 7.6%, magazines 2.9%, and newspapers showed a decline of 3.5% (-3.5%).
In releasing the report, Kantar Media VP Jon Swallen noted that local newspaper ad spending had declined for 21 consecutive quarters (more than five years). He also attributed a small increase in national newspaper ad spending (2.7%) as resulting from the Wall Street Journal's adding several new editions and initial forays into online "tablet" publishing.
He also noted that while ad spending in magazines rose slightly (2.9%), spending levels remain below their high in 2008.
Source: "Amid Ad Turnaround, Print Media Continues to Lose Ground," MediaDailyNews
In releasing the report, Kantar Media VP Jon Swallen noted that local newspaper ad spending had declined for 21 consecutive quarters (more than five years). He also attributed a small increase in national newspaper ad spending (2.7%) as resulting from the Wall Street Journal's adding several new editions and initial forays into online "tablet" publishing.
He also noted that while ad spending in magazines rose slightly (2.9%), spending levels remain below their high in 2008.
Source: "Amid Ad Turnaround, Print Media Continues to Lose Ground," MediaDailyNews